GPUs have become an essential part of desktop computer performance, driving innovation across various applications. Their rise has brought with it significant performance gains for desktop computers.
Large enterprises are major consumers of GPU-enhanced applications like generative AI microservices. These solutions help businesses lower operational costs while improving operational effectiveness.
However, since small and medium businesses typically have limited financial resources available to them, they often opt for cloud-based GPUaaS solutions with usage-based billing plans.
North America
North American GPU market share is led by leading players from both the gaming industry and hyperscale data centers. Video game popularity and immersive, interactive technology advancement is driving demand for powerful GPUs; more immersive, interactive gameplay is leading to an upsurge in this segment; industry players have adopted technologies such as Ray-tracing to render light in real-time to produce realistic images and videos; containerization technologies also play an integral part in expanding this market by facilitating deployment and management of GPU-accelerated workloads at scale.
AI and machine learning applications are driving GPU growth as they require considerable computational power to process large volumes of data. As the US government increases funding for AI research, which spurs innovation within this field and necessitates high-performance GPUs; additionally, autonomous vehicles generate massive amounts of information which must be processed. This phenomenon necessitates GPUs as processing these systems generates additional demand.
In 2024, On-Premise held the dominant share in North America Data Center GPU Market with 37.1% share. This market segment was driven by increased demand for high-performance computing solutions which can support data processing closer to its source, thus minimizing latency and security risks. Furthermore, deployment on-site gives organizations greater control over hardware and data security – a top priority in sectors handling sensitive information.
Europe
Large enterprises dominate the Europe GPU market due to their extensive computational needs, and use GPUaaS solutions and advanced analytics applications as part of their efforts to increase operational efficiencies while spurring innovation. Furthermore, this region has witnessed rapid technological developments along with increasing adoption of artificial intelligence (AI) and data analytics, driving an increase in demand for high-performance computing resources.
Gaming market segment is expanding quickly with an increasing demand for enhanced graphics and immersive virtual spaces. Gaming industry utilizes GPUaaS for better visual capabilities like ray tracing and 4K resolution, thus improving gaming experience and creating more realistic and interactive environment – the industry has become multi-billion dollar enterprise.
GPUs have also proven essential in the telecommunication industry, being utilized in customer experience management (CEM) applications that help increase brand loyalty and drive sales growth. E-commerce businesses use GPUs extensively for processing massive volumes of data.
The data center GPU market is projected to experience rapid expansion. This market growth is being propelled by artificial intelligence (AI), machine learning (ML), and deep learning applications that demand powerful processing power to execute complex computations, as well as edge computing devices that need real-time data processing capabilities.
Asia-Pacific
GPUs are essential components of computing infrastructures used for processing data and performing complex calculations. Their parallel processing capabilities make GPUs highly effective at speeding up these computations, speeding up extracting meaningful insights from large datasets more quickly and reducing time taken for analysis. They have quickly become a popular choice within data analytics for deep learning and predictive modeling applications as well as in cloud gaming services offering high performance graphics rendering for seamless gaming experiences resulting in increased demand for GPUs globally.
In 2024, discrete GPUs held the highest market share. Their impressive growth was driven by the explosive expansion of eSports and virtual reality (VR) gaming. Meanwhile, integrated products experienced substantial expansion due to increased mobile device use and demand for lower power consumption products. Furthermore, AI’s growing adoption is fuelling demand for GPUs as it requires significant processing power and memory capacity.
Asia-Pacific GPU sales are expanding quickly due to a thriving smartphone and consumer electronics markets, government initiatives promoting digital infrastructure and technological innovation, and mobile GPU subsidies of up to 1500 Yuan ($209) per smartphone subsidy program (in China). All these factors combine to fuel demand for mobile GPUs in this region.
South America
South America GPU Database Market report offers an in-depth assessment of key players within this industry, such as production volume, gross margin, market value, price structure and company profiles of key industry participants. Understanding this competitive market scenario among the key players will assist business strategists with creating growth plans for their companies.
GPUaaS solutions are being deployed throughout the region to deliver real-time image processing and high performance computing for sectors like AI, genomics and data analytics. Furthermore, demand for advanced GPUs has grown for business applications like e-commerce and direct to consumer sales; these benefits have driven GPU database adoption at an increasing pace. Robotics, IoT and remote monitoring technology may further spur growth within this market.
Gaming held more than 31% of the market in 2024 by application, as evidenced by its increasing demand. This can be explained by modern games’ increasing reliance on powerful GPUs for immersive graphics and immersive environments, and to enhance virtual reality headset experiences.
The global GPU market can be divided into discrete GPUs and integrated GPUs), type (discrete GPUs), application and geography. North America holds 43.7% of this global GPU market share due to Silicon Valley chip designs, hyperscale cloud campuses and deep venture funding pipelines in this region. Furthermore, tight integration between semiconductor IP owners and AI software start-ups has significantly reduced time-to-volume for next-gen GPUs in North America.
